Influencer Outreach Success: an Easy Guide

In recent years, advertising your brand has changed in many ways. One way it has changed is with influencer outreach/influencer marketing. 

Influencer outreach is the process of finding relevant influencers who can create content to help promote your company and then reaching out to them in dms to start a conversation. As consumers spend more and more time on social media, influencer marketing has become a powerful tool to showcase your brand. In this article we'll explain influencer marketing, some top tips, and how you can use it to empower you brand today!

The Power of Influencer Marketing

Let's start with the power of influencer marketing and how it can improve your brand!

• Boosts brand visibility- Almost everyone consumes their content through social media in recent years. This also means ads and sponsored content is consumed through social media. When you use influencer marketing, it allows social media users to be aware of your brand. Influencer marketing is one of the strongest ways to currently boost your brand's visibility. 
• Establishes brand credibility- If a user commonly sees your brand on social media, they are more likely to want to interact with your brand. Also when users see their favorite influencer interact with your brand, they will instantly trust you more as a brand. This heavily increases the credibility of your brand. 
• Enhances your content strategy- When you expand your brand marketing strategy into influencers and social media marketing this allows you to have a lot more options to promote your brand. Influencers will not only have their own unique ideas to promote your brand, but content on social media is whole different ball park. The content you will create to promote your brand on social media will be much different to traditional ads. This allows you to get creative and come up with many different ways to market your brand!
• Elevates your SEO game- Another plus of influencer marketing is elevating your SEO game. With more people talking about your brand all around the internet, it becomes much easier for people to find your brand. Influencer marketing has much more than just one benefit for your brand. 

Awesome Ways to Connect with Influencers

Alright now that you want to do influencer marketing, the question is, how do you do it? Now let's dive into some top tips how you can connect with influencers and start influencer marketing today!

• Hit that follow button- The first step has to be to follow the influencer! Take a look around and find influencers that make content similar to your brand. After you find influencers you want to work with, outreach and connect with them! Drop a follow and let them know about you!
• Find the platform- Where do you want to promote your brand? TikTok, Instagram, Twitter? There are many options to choose from. Instagram influencers are a great place to start. Instagram is a great influencer marketing platform. You can start by sending an Instagram dm to a few Instagram influencers and let them know about your brand! Some Instagram influencers also have their business email in their bio, you can also shoot them a sample email instead of an instagram dm about a potential partnership! 

• Show them some love- Engage with the content of the influencers you care about and get to know their followers as well! This will make the chances they want to work with you much better! Plus if they are already aware of who you are as a brand, you will have a better chance of them returning your email!
• Send them a message- Whether it's a dm on the social media platform or an email, once you know who you want to work with, make sure to connect with them! Let them know who you are and what you have to offer! If you want work with influencers, you want to make sure you have free products ready. The influencers are going to need free products to show them off to their followers and talk about your brand!
• Pour your heart out- You want the influencer and their followers to see you care about your brand and their content, make that clear in your message to them!
• Know what to be looking for in influencers- It is important to pick influencers that create content in the same niche in which your brand is. This allows you to hit the right target audience with your marketing campaign. You also want a variety of influencers, don't only look for huge numbers! Getting micro influencers with a dedicated audience can provide much better results!
• Upfluence- Upfluence is a platform that can host everything for your marketing campaign! Upfluence is an influencer marketing platform where you can host all of your influencer programs. Upfluence allows you to keep all of your influencer marketing campaigns in one place, so you never forget to message or pay an influencer! Upfluence is a great investment for any brand's marketing strategy looking to do influencer marketing!

Ingredients for an Epic Influencer Outreach Email

If you decide to outreach influencers via an email, here are some good ways to grab their attention in the email and get a better chance of a response!

• Eye-catching subject lines- Make sure it is clear what your brand is and why you are emailing the influencer at the top of the email! You want them to open the email and keep reading first and foremost!
• Warm and friendly greeting- Make it clear you understand the influencer and their content! If you send them an email that makes it seem like you've never seen a single piece of their content, you definitely aren't getting a response. Influencers want to see they are cared about, for a successful campaign, you need to grow a good relationship with the influencer!
• Valuable content- Let the influencer know what content you are going to expect out of them! What are you going to offer them? How are you getting to help them make the content? The details are just as important!
• Keep it short and sweet- While you want to make sure everything you need is included, make sure the email isn't too long! Keep it as short and sweet as possible!

Conclusion

If you follow the steps listed in this article, you will have a much better chance at having a successful influencer marketing campaign! As more brands are breaking into social media and the influencer marketing space, it's becoming more important than ever to showcase your brand on social media. Now it's time to get out there and start outreaching to influencers! Good luck in your campaigns!

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