Building Buzz: 4 Ways to Promote Your Gaming Content

April 5, 2024

Many gamers aspire to work with brands, sponsors, or partners within the gaming industry. Learning how to effectively promote their content can make them more attractive to potential sponsors or partners, as it demonstrates their ability to reach and engage with a significant audience.

This article covers how to best form engagement, how to reach your target audience, develop a promotion strategy, and how to become the best in your niche!

What is Content Promotion?

Content promotion refers to the process of actively distributing and marketing content to a target audience to increase its visibility, reach, and engagement. It involves various strategies and tactics aimed at maximizing the exposure of content assets such as articles, blog posts, videos, twitch streams, infographics, podcasts, and more.

Content promotion is essential because simply creating great content isn't enough to ensure it reaches the intended audience. Effective promotion ensures that content is seen by the right people at the right time, driving traffic, and engagement, to achieve the desired goals, whether they are brand awareness, lead generation, conversions, sales or other objectives.

Why do you need to use promotional content?

There are numerous reasons why one would need to promote their content. Let's delve into just a couple here.

First, increased visibility and reach. Content promotion ensures that your content reaches a wider audience beyond your existing followers or subscribers. By actively promoting your content through various channels such as social media, email marketing, paid advertising, and more, you can expand your reach and attract new audiences who may not have discovered your content otherwise. Increased visibility can lead to higher traffic to your website or platform, helping to raise awareness of your brand or message. 

Moreover, it builds a portfolio of activities that a potential sponsor can look through. If you come out of nowhere, you'll be looked at differently than if you've had a track record of both content and marketing campaigns. It speaks to your experience as an influencer.

Furthermore, you can focus your promotion strategy on SEO. Proper SEO, keywords, and backlinks create an eco-system of sorts where your web of content beautifully intertwines. The target audience can learn more about you by going from piece to piece. An SEO-focused content marketing will also show your content on the results page of people's searches, naturally increasing previously-mentioned visibility.

On top of that, clever content marketing will also boost your engagement. Promoting your content helps in generating interest and engagement among your target audience. When people find your content valuable or intriguing, they are more likely to engage with it by sharing, commenting, or interacting in other ways, which can lead to greater brand awareness and loyalty. When companies consider working with individuals, engagement is a key metric they look at.

How to promote your content?

Let's say you are an up-and-coming coach or content creator and you want to start promoting your content. How should you even begin? Let us take a look at this complex topic and break it down so it's easily digestible.

First, take a look at what you're already doing and try to branch out. Do you have a YouTube channel with 1k subscribers? Maybe try streaming on Twitch. You can boost up a live gameplay session, keep the VOD, and repurpose it for YouTube. Since YouTube cares more about pre-planned content, make sure to edit it a bit so it's less raw! It naturally applies the other way round as well - as a Twitch streamer, re-use your content and start a YouTube channel. 

Let's say you're a coach! What should you do to widen your audience? If you primarily create content on YouTube where you analyse games, a great way to diversify is to create written content. You could use platforms like Metafy, Discord, or Reddit, to write synopses of your videos, and even embed them there. This way you cross-link people to your content.

A great way to popularise your content is to go to forums, dedicated discord servers, or groups and talk about your content there. You can start by engaging with the community until they see you as a valuable member. When natural respect is formed, you can start posting your content there - people will surely check it out, as they know for a fact that you are very knowledgeable! Reddit, while with many of its flaws, is a great way to reach super wide audiences

4 strategies to level up your content marketing

Let's take a look at a couple of promotion strategies to succeed in the influencer marketing sphere.

  • Prioritize building excitement around live events like streams, announcements, and competitions

    • When you see a major event happening, regardless of the industry, be the one to hype it up and hopefully meet up with your fans there! Whether these are gaming fairs or World Aeropress Championship, be the advocate of what's happening.
  • Collaborate with streamers

    • Mutual help between influencers is a classic trick as both parties leave with better reach, thanks to intermingling communities and audiences. Create content in collaboration with others in the same genre!
  • Embrace humor and memes to connect with your audience

    • While the line between funny and cringe is sometimes tough to find, when you create content with a tinge of humor, satire, or even sarcasm it shows you're a human and not a soulless corporate creation. Being edgy can sometimes be a good choice as well but it can backfire if it's too forced.
  • Maintain transparency when encountering issues

    • People like and even admire honesty. Don't try to outbrain anyone and transparently admit to your wrongdoings. This will considerably boost your credibility and will ensure that the people who stay are truly appreciative of you and your content.

Content formats to market yourself

You can create content in various ways to promote yourself. Let's take a look at a couple of means through which you can promote yourself.

  • TikTok short-formsome text
    • TikTok's short-form video format encourages quick, attention-grabbing content that is highly shareable and can go viral. By creating engaging and entertaining short videos that resonate with your target audience, you can attract attention and generate buzz around your brand or message.
  • YouTube long-formsome text
    • YouTube's comment section and community features enable direct interaction with your audience. Engaging with viewers' comments, responding to questions, and fostering a sense of community around your channel can increase viewer loyalty and encourage them to share your content with others. Being long-form also allows for nuance that other means might lack.
  • Written contentsome text
    • Written content, such as blog posts, articles, or guides, can be optimized for search engines (SEO) to attract organic traffic to your website or blog. By conducting keyword research and incorporating relevant keywords into your content, you can improve its visibility in search engine results pages and attract users actively seeking information related to your topic. By joining Metafy, you can create your own blog immediately!
  • Live streamssome text
    • Live streaming offers the opportunity to engage with your audience in real-time, fostering immediate interaction and feedback. Hosting live Q&A sessions, product demonstrations, behind-the-scenes tours, or events allows you to connect with your audience on a personal level and build stronger relationships.

All the above can also be repurposed. A written piece can act as a script to record a video or a longer YouTube piece can be chopped up into smaller short-form pieces.

From strategy to engagement

As we can see, there are numerous reasons to come up with a proper promotion strategy and within that multiple ways of doing it well. Influencers have to be able to do content marketing on a daily basis to stay relevant and further boost their position.

If you want to start doing it today, consider joining Metafy to build your own community!

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